Community rebuilt from the ground up across three channels, fully organic.
A compromised launch phase left Sphinx without a usable audience, so the rebuild started at zero on X and from nothing on Telegram and Discord. 77K+ total community across all three channels, no paid incentives, no bots, and X growth that held through repeated purges.
Results
Sphinx in numbers: 77K+ total organic community across X, Telegram & Discord; +136% X follower growth through multiple bot-purges (11K → 26K); 100% organic: zero paid incentives, zero bots; 2 channels launched from zero (Telegram 18K, Discord 33K).
Context
Sphinx is bringing the $140T commodities market onchain. BlockBuzz came in pre-TGE and pre-testnet, with a compromised launch phase behind the project, which meant growth had to start again rather than continue. Telegram and Discord were stood up from zero, with moderation and security hardened from day one.
The challenge
Reset and rebuild Sphinx's growth from scratch after a compromised launch phase, with 100% organic audience-building across X, Telegram, and Discord.
What we did
Marketing strategy & reset
X social management
Discord & Telegram community
Community activation
Organic growth strategy
Content creation