Insights

Guides, not hot takes

Living guides: the playbooks we actually run with clients, each with tactical deep-dives branching off. Start with the one that matches your problem.

Pillar guide · 4 chapters

Web3 Community Building

Community is the only moat most Web3 projects will ever have, and the most mismanaged. This guide covers how to build one that survives the airdrop, the bear, and your own roadmap slips.Pillar guide · 4 chapters

KOL & Influencer Marketing in Crypto

Crypto KOL marketing has a deserved reputation problem: rented reach, undisclosed deals, bot engagement. Done right, it's still the highest-leverage channel in Web3. Here's the right way.Pillar guide · 4 chapters

GTM Strategy for Web3 Projects

Most Web3 launches fail before launch day: positioning nobody understands, aimed at everyone, timed to a market that moved on. This guide is the GTM playbook we run with clients.

Latest from the guides

Article · KOL & Influencer Marketing in CryptoDesigning an ambassador program that outlasts the hypeJul 2026 · 7 min read